Ford's U.S. sales hit 120,400 vehicles in January 2017, rounding out the first month of the new year with a six-percent increase.
January sales of the F-Series, in particular, totaled 57,995 trucks, which was an increase of 13 percent overall and 19 percent at retail. Considering its gains across all regions, it's no surprise that last month was the best sales start since 2004 for the F-Series. It was further reinforced by retail sales of the Super Duty and F-150. Watch the F-150 in one of Ford's newest videos below:
“The new year brought strong consumer demand for F-Series, Lincoln and record SUV sales, especially high-end models,” Mark LaNeve, Ford's vice president of U.S. Marketing, Sales and Service, commented. “This drove near-record company average transaction prices for Ford, up $2,500 versus a year ago and far outpacing the overall January industry increase of $550.”
Meanwhile, Ford brand SUV sales weren't far behind, with retail sales that climbed up 11 percent in January. The double-digit percent increase drove overall SUV sales higher by six percent - with 53,224 vehicles driven off the lots - and contributed to the best-ever start for Ford SUVs overall.
Didn't make it to the lot in January? Our representatives at Sound Ford in Seattle, Washington are here and ready to assist you. Come by today!