Just in time for Superbowl LI, Ford is encouraging drivers to Go Further while pigskin-carrying football players go long. The Blue Oval's all-new 90-second ad, which will be revealed shortly before the game on February 5, puts a spotlight on Ford's near- and long-term mobility solutions; the concept speaks to its vision to pioneer sustainable, international mobility solutions.
Tuning in for the big game? Don't get caught up at the snack counter before kickoff, since Ford's ad will make its debut at that time. Although the details are being kept hush-hush, expect the spot to call out common moments where people become "stuck" in life's daily hindrances. And then, of course, wait for the anticipated solution - or in Ford's case, solutions - that are slated to include ride-sharing and self-driving cars. Learn more by watching Ford's feature on electric vehicles below:
Even if you miss the ad on Superbowl Sunday, there's no need to feel deflated. The ad will also be available in digital extensions at fordgofurther.com, along with in-depth stories of Ford employees, partners, dealers and more who epitomize the brand's motto - whether they're working on Ford's innovative technologies, or navigating other aspects of their lives.
Catch all the fun this Sunday and learn more at Sound Ford in Seattle, Washington!