As a result of increasing demand for passenger cars and SUVs, bolstered by strong commercial vehicle sales, Ford's total vehicle sales in Europe for January through November came in at their highest since 2009. In total, Ford's vehicle sales increased by six percent overall, up to 1,248,800 vehicles in 20 traditional European markets year-to-date for November. In the same market, November sales added up to 104,700 vehicles - a four-percent increase year-over-year.
Year-to-date, Ford's sales volume was up five percent total at 1,414,800 year-to-date across all 50 markets in November. According to Roelant de Waard, the vice president of Marketing, Sales and Service for Ford of Europe, “November was another strong month for Ford as we continued making progress towards increasing high-revenue sales, such as commercial vehicles, SUVs, performance cars and higher-spec vehicles. Our strategy helps build a sustainable business, strengthen the Ford brand and improve residual values.”
Ford's sales of passenger cars increased 2.7% to 948,900 year-to-date through November; the achievement marks their most successful first 11 months of the year since 2011. The victory is in part to the 274,300 Fiesta cars sold in Europe this year - an average of one Fiesta sold every two minutes. Representatives of the Blue Oval predict that this upward trend will continue with the next generation of Fiestas going into the new year.
In regard to commercial vehicles, Ford came out on top as Europe's number one brand in November; it also held its status as the market leader year-to-date in its European 20 markets. With 300,000 commercial vehicles sold from January through November, sales rose 17 percent, setting a year-to-date record for Ford CV sales. Paralleling the upward trend was the market share growth, which rose 0.2 percentage points to a record-breaking 13.2 percent total in November.
On the sports utility vehicle front, 173,300 were driven off the lot in the first 11 months of the year. Compared to last year's numbers, that comes in as a 35 percent improvement. Performance car sales also climbed up a notable 67 percent in the same timeframe, with 40,800 vehicles sold; higher-specification Ford models also came in strong with a 1.3-percent increase year-over-year.
Learn more about Ford's numbers in November and the rest of the year - stop by Sound Ford in Seattle, Washington and speak to our representatives today.