(Posted on May 11, 2019 at 07:29AM by Danielle Smyth)
While it’s closing a Brazilian factory, shutting down its Russian operations, and struggling with Brexit uncertainty issues at its UK plants, Ford is adding U.S. jobs, both of which are primarily service-oriented initiatives.
A recently announced 55,000 square foot call center in Houston, TX, to open early in July will create more than 500 jobs to handle customer inquiries on Ford trucks such as the F-150. Houston was chosen because it’s in the middle of “truck country” and will be a prototype for future call centers to make sure customers get the service they deserve. The center could also service customers who are considering SUVs like the Explorer and Expedition.
A Ford Mobile Service program has also been announced to provide mobile vehicle maintenance and light service work to customers wherever they are. The pilot’s already begun in California and will expand to Texas, Illinois, New Jersey, and Florida throughout May 2019. Ford has provided this service to UK commercial fleet customers since 2017.
Other Ford customer experience initiatives include a New York and Philadelphia pilot Personal Lease Assist program, Drive New (personalized vehicle offers), and FordPass Rewards that give Ford customers points towards complementary maintenance, parts, service, and new vehicles.
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