Propelled by an 11 percent increase of its F-Series trucks - 72,089, to be exact - Ford Motor Company reported a five percent increase year-over-year in November, with overall sales adding up to 197,574 vehicles sold. The successful month was also supported by a retail sales gain of 10 percent, with 154,114 vehicles driven off lots and back to buyers' homes.
According to a report released by the Blue Oval, fleet sales (which include daily rental, commercial and government categories) decreased by nine percent; however, the difference was anticipated and part of Ford's strategic move to front-load fleet sales in the earlier months of 2016. As a result, the success of F-Series sales was further highlighted; retail sales were up by 14 percent, and the month went down in record as the truck line's highest reported November sales since 2011.
As stated by Mark LaNeve, the vice president of U.S. Marketing, Sales and Service for Ford, “Strong retail sales increases for both F-150 and our all-new Super Duty pickups drove F-Series above the 70,000 vehicle mark – a November threshold we have not seen in 15 years. Plus, strong consumer demand for well-equipped Super Dutys helped boost Ford’s overall average transaction prices in November, which are up $1,000 versus a year ago – well ahead of the industry average of $320.” The numbers don't lie, and neither does video evidence - see the F-150 take on a mountain of lumber in the video below:
On the sports utility vehicle front, numbers were also on the rise. Total sales clocked in at 60,079 vehicles for November, which translates to an eyebrow-raising 20 percent increase for the month. Individually, the Ford Expedition made great gains of 75 percent, while the Edge, Explorer and Escape rose 32, 14 and 11 percent, respectively.
There's still time to head over to Sound Ford in Seattle, Washington and test-drive the vehicles on the lot before the year closes out. Stop by today!