Ford recently announced that this year's Quick Lane Bowl, which was established in 2014, will be held on Monday, December 26 at 2:30 PM at Ford Field, in partnership with Quick Lane Tire & Auto Center. The Detroit Lions officially broke the news that Quick Lane is renewing its standing as the title sponsor for the annual bowl game, with a multi-year extension agreement that goes through 2019. For pigskin fans unable to catch the Bowl in person, it will also air nationally on ESPN and is slated to feature teams from the ACC and Big Ten conferences.
According to Brett Wheatley, the executive director for North America, Ford Customer Service Division, “We are so proud of this annual event which brings national attention to the city of Detroit that we are committing to another multi-year sponsorship. This partnership both builds awareness of the great service people can get at Quick Lane Tire and Auto Centers and delivers something we know football fans appreciate; a great game!”
By the buzzer at last year's game, the University of Minnesota Gophers emerged victorious over the Central Michigan University Chippewas. The face-off represented the MAC conference, 21-24, and was highlighted by a standout performance from UMN's quarterback Mitch Leidner, who ran 13 yards in the fourth quarter for a touchdown with less than five minutes on the clock. He was awarded the MVP status for the Bowl. Only a year before, the Rutgers University Scarlet Knights captured the title with a 40-21 win over the University of North Carolina Tar Heels. Michael Burton, who is now the fullback for the Detroit Lions, was a key player in the game - his show-stealing display was a pivotal moment that helped seal the deal with the Lions, resulting in his 2015 draft to the team.
Rod Wood, the Detroit Lions president, expressed his excitement for the extended partnership and its implications for Detroit's presence on the whole.
“We are very excited to be extending our bowl game’s title sponsor agreement with Quick Lane for an additional three years," he said. "Quick Lane has been a great partner as we’ve worked collaboratively to build upon the game’s success each year. We look forward to continuing our shared mission of making Detroit a college bowl destination.”
Considering the Blue Oval's prominent presence in the Detroit community, Quick Lane's contract extension and the Detroit Lions' ongoing promotion of the Bowl reiterates the overarching value for community involvement in the area. The Lions' entertainment division, DU Entertainment, has made many an appearance at Ford Field for a multitude of occasions.
Want to prepare accordingly for the game? Call 877-212-8898 to purchase tickets, and visit Sound Ford in Seattle, Washington to learn more about Ford's local involvement.