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Auto enthusiasts know that the SEMA Show is the premier event to recognize the best of the best, and no detail is missed. So when Mickey Thompson was awarded a Project Excellence Award by Ford Motor Company at this year's show, attendees took note.

The honor was bestowed in recognition of Thompson's custom 2017 Ford F-250 Super Duty, which was built by Mike Duval of X-Treme Toyz. Its nickname, Tall Boy, was no misnomer; the Super Duty loomed over passersby from its pedestal at the Mickey Thompson SEMA Show booth, highlighting its 40-inch Baja MTZP3 tires and all 20 inches of each Sidebiter II wheels. The Blue Oval referred to Thompson's Super Duty as the "toughest Super Duty ever," according to, a phrase not to be taken casually. After all, the truck bested a variety of other candidates based on criteria such as new product development, vehicle appearance, marketability and brand fit, vehicle display and use of aftermarket parts. Catch more SEMA action in the video below:

As Ken Warner, the vice president of marketing for Mickey Thompson, said, “Our new 40-inch Baja MTZP3 all-terrain tires and 20-inch Sidebiter II wheels provide the perfect foundation for this sophisticated new Super Duty to deliver great style and performance. We’re honored to have received this special award of recognition from Ford, a company we’ve worked closely with on several custom project vehicles over the years.” Lon Zaback, the manager of global design planning and strategy, reinforced Warner's statement, saying in the official award letter, "Your excellence in building this project provides a benchmark for all other aftermarket companies."

Project Tall Boy features include 40/14.50R20 Baja MTZP3 tires and 20x12 Sidebiter II wheels, as well as products from brands such as AFE,
Fabtec, Fab-Fours, and more. Stop by Sound Ford in Seattle, Washington to learn more about the Project Excellence Award and more.