As an expression of gratitude for our heroes in red, the Blue Oval's F-Series joined forces with Fox Sports, the Dallas Cowboys and actor Denis Leary to give Dallas Fire Station 43 a surprise makeover on Thanksgiving Day. The guerrilla-style renovation was an effort to show appreciation and address the firehouse's needs in a fun and unexpected way. The Ford F-Series is the Official Truck of the National Football League and is the best-selling truck in America for over 39 consecutive years, so it was only fitting for the truck to be the driving force behind the project.
After years of wear and tear, the northwest Dallas fire station was in need of repair. Ford reached out to local renovation experts and starting offensive linemen from the Dallas Cowboys - who were just named Built Ford Tough Offensive Line of the Week for the second time this football season - to turn the spontaneous rehab idea into a reality. WIth all hands on deck, the demolition and final touches were ready in time for the firefighters to use their new kitchen and dining area for the holiday dinner on Thanksgiving Day.
The cherry on top of the sundae - or rather, the whipped cream on top of the pumpkin pie? As a bonus, Denis Leary, on behalf of Leary Firefighters Foundation, pledged a $50,000 donation to the Dallas Fire Department to fund additional equipment as well, and will personally pass along the keys to a brand-new F-Series Super Duty to the Dallas firefighters donated by Ford. Leary's foundation was started in 2000 and provides funding and resources for fire departments, helping them obtain resources, technology, equipment and training imperative for the safety and health of firefighters. As of today, the foundation has raised over $10 million for fire departments nationwide. Watch the action in the video below:
“Today and every day, we’re grateful to the firefighters of Fire Station 43, and to firefighters across the country for their courage and bravery,” Leary said. “The Leary Firefighters Foundation is proud to team up with Ford to provide Dallas with much-needed equipment, and to support the men and women who risk their lives to keep us safe.”
Mark LaNeve, Ford's vice president of sales,marketing and service, echoed Leary's sentiments.
“Ford truck team members live to serve our customers, and firefighters are especially valued for their important role in our communities,” he said in a released statement. “With the toughest, smartest, most capable truck in America, it’s only fitting Ford is presenting a brand-new 2017 F-Series Super Duty to the men and women of the Dallas Fire Department.”
Learn more about how Ford is giving back by visiting Sound Ford in Seattle, Washington today.