"Go Small, Live Big." The saying could apply to a wide range of concepts, but was recently coined as the tagline for Ford's latest venture - the EcoSport, a subcompact crossover that's geared towards millennial consumers.
The foray is notable, considering that Ford often attracts off-roaders interested in award-winning trucks, like the F-Series family. But keeping up with what's trending and on the horizon, representatives for the Blue Oval recognized the niche millennial audience that is growing more prominent and influential by the minute, as well as their nascent needs for the road. Although millennials are the primary target audience, Michael O'Brien, Ford's SUV group marketing manager, noted that women and empty nester baby boomers are also part of the Blue Oval's desired demographic for the EcoSport. Introduce yourself to the EcoSport by watching the video below:
O'Brien also shared that the EcoSport serves "to introduce a vehicle desirable to mobile, connected consumers who want to experience things, not collect them" (as stated on Fortune.com). The EcoSport's smaller size makes packing up and going - or rather, packing up and experiencing - an easier, streamlined process; hence, the "Go Small, Live Big" catchphrase. Going a step further, Ford catered to what app-eals to the millennial demographic by introducing the EcoSport via the popular Snapchat app. Ford reports that this is the first time a vehicle has been announced on the platform. The timing was also ideal for auto enthusiasts; the EcoSport was introduced ahead of AutoMobility LA, a new trade show in the automotive industry that featured Ford's CEO Mark FIelds at this year's event.
Buyers with particular tastes won't have to worry, as the new EcoSport offers four trim levels, 10 exterior color options, and seven options for ambient lighting. It also will be offered in a 1.0-literecoboost engine that's two-wheel drive and a 2.0-liter engine wth a four-wheel drive.
The EcoSport won't roll into dealerships until early 2018, but interested drivers can stop by Sound Ford in Seattle, Washington to drive any crossover from our selection and learn more about what's to come.