The forecast proved hazy - with market analysts and media specialists dismissing the Ford brand. This year, they reported, would offer no value for the Big Blue Oval. Its shares would fall; its performance would stumble; and its line-up would deliver none of the much-needed sales. Prepare, they warned, for failure.
With the end of the year’s second-quarter, it seems those preparation were premature.
CNBC declares Ford the winner of 2017. According to its financial team, the company has secured a revenue of $39.9 billion - compared to the original estimate of $37.1 billion. Overall net earnings have soared (with post-tax profits reaching $619 million) and the market share has jumped from $1.65 to $1.85. This showcases a remarkable rise in an otherwise unsteady vertical.
What has caused Ford to defy expectations? CNBC notes that the 2017 F-Series - anchored by the popular F-150, F-250, and F-350 - has achieved a 7% year-to-year increase. This truck has kept the Big Blue Oval at the forefront of the American consciousness, delivering class-shattering performance (up to 12,000 pounds of towing) and economy (up to 20 MPGs on the highway). Drivers have made it the preferred platform for work and play.
This has led to a record-breaking year for Ford... with six months still to go!
To learn more about the F-Series contact us today.