The latest addition to Ford's SYNC 3 technology, which makes its debut in the Mustang, puts the Blue Oval on the 'write' track to appeal to Chinese consumers on a whole new level.
Courtesy of engineers from Ford's Research and Engineering Center in Nanjing, the SYNC 3's touch screen now has the capability to interpret the country's traditional handwriting system. With taps and swipes of one's finger, a driver can write out Mandarin characters to provide navigation directions and more. It's certainly an upgrade from before, when inputting Chinese characters via touch screen was only possible by tediously typing in pinyin (phonetic spellings of Chinese words using the alphabet) and selecting the correct characters out of all the possible pronunciations.
Since the Mustang is Ford's top-selling sports coupe in China, it was a fitting option to pilot the new innovation.
“The Chinese version of SYNC 3 is far more than just a translation of a global technology,” Fisher Xu, the SYNC Supervisor for Ford Asia Pacific, said. “It’s really been localized to respond to a Chinese driver’s needs with a local point of view, from the voice commands that understand our accents and our habits, to the way we structure our statements. For instance, when you talk to a friend in China and they ask where you are, they’re really looking for a building name or a point of interest, not a street number. That’s probably different to other parts of the world, and SYNC 3 is smart enough to know this local preference, seamlessly.”
Stay tuned to learn more about Ford's newest technology, and visit Sound Ford in Seattle, Washington to test-drive our selection of Mustangs today!