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In our first piece about the all-new 2017 Ford EcoSport, we touched upon the vehicle's innovative shelf that incorporates a recycled honeycomb material and design. Now, let's dig a little deeper and see why Ford's designers have deemed the shelving worthy of mention.

Although the EcoSport isn't as large as other Ford family members, such as the renowned Escape, it manages to pack plenty of power and functionality. Amongst other details, honeycomb, in particular, finds its strength in resin reinforcement that yields a remarkable strength-to-weight ratio, exemplifying the EcoSport's ability to go beyond its frame. Learn more about this impressive material in the video below:

Honeycomb's resistance to weight has been revered for years; it's been used for skis, aerospace frames and more. The EcoSport's pioneering features, like the honeycomb-inspired shelving, are sure to turn heads on the lot. Learn more at Sound Ford in Seattle, Washington!