Families living in a modern world often are on the pulse of what's new and up-and-coming. But even trendsetters know that when it comes to vehicles, aesthetic takes a backseat to security and reliability. Ford's all-new EcoSport gives you the best of both worlds, though, as demonstrated in the Blue Oval's latest commercial. Right on time for the recent release of Marvel Studios’ “Guardians of the Galaxy Vol. 2,” the fun, capable and connected compact SUV appears with characters from the popular movie; the 30-second spot spotlights its various features and benefits that are impactful both for little ones and their own guardians.
Watch the commercial to see the EcoSport in action with Groot, the beloved character from "Guardians," in the video below!
The EcoSport's spacious interior, aerodynamic elements and athletic design are only a few of its easily discernible features. But some of its greatest assets, such as BLIS® (Blind Spot Information System) with cross-traffic alert, and Auto Start-Stop Technology (a function that can help decrease fuel consumption and emissions), are less visible from first glance.
The brand new EcoSport hits lots nationwide in early 2018. Learn more at Sound Ford in Seattle, Washington today!
Big things are on the horizon for the compact EcoSport SUV, a vehicle that Ford crafted to 'go small while living big.' The SUV is one that will benefit from the Blue Oval's all-new streaming technology.
In the EcoSport, where interior space is limited, the new streaming upgrade will upheave the way that passengers listen to music on the road. Given that Millennials overwhelmingly prefer subscription and streaming services than the alternative - CDs, in particular - the new EcoSport will feature an option for streaming technology, removing the original CD player in the vehicle altogether. The streaming update will provide users with a variety of choices on demand, while increasing the capacity to hold personal items and devices and allowing the touch screen to stay more upright.
Although CDs are not completely obsolete yet, Ford's removal of the CD player is supported by data that advocates for digital music. The 2016 Nielsen Mid-Year U.S. Music Report, for example, shares that overall consumption of downloaded and streamed music is up 15 percent, whereas physical album sales have decreased by 10 percent.
In addition to the streaming technology for a more enhanced music experience, the EcoSport will also include an available Wi-Fi hotspot and SYNC Connect® with FordPass®. Learn more about what's on tap for the EcoSport at Sound Ford in Seattle, Washington!
"Go Small, Live Big." The saying could apply to a wide range of concepts, but was recently coined as the tagline for Ford's latest venture - the EcoSport, a subcompact crossover that's geared towards millennial consumers.
The foray is notable, considering that Ford often attracts off-roaders interested in award-winning trucks, like the F-Series family. But keeping up with what's trending and on the horizon, representatives for the Blue Oval recognized the niche millennial audience that is growing more prominent and influential by the minute, as well as their nascent needs for the road. Although millennials are the primary target audience, Michael O'Brien, Ford's SUV group marketing manager, noted that women and empty nester baby boomers are also part of the Blue Oval's desired demographic for the EcoSport. Introduce yourself to the EcoSport by watching the video below:
O'Brien also shared that the EcoSport serves "to introduce a vehicle desirable to mobile, connected consumers who want to experience things, not collect them" (as stated on Fortune.com). The EcoSport's smaller size makes packing up and going - or rather, packing up and experiencing - an easier, streamlined process; hence, the "Go Small, Live Big" catchphrase. Going a step further, Ford catered to what app-eals to the millennial demographic by introducing the EcoSport via the popular Snapchat app. Ford reports that this is the first time a vehicle has been announced on the platform. The timing was also ideal for auto enthusiasts; the EcoSport was introduced ahead of AutoMobility LA, a new trade show in the automotive industry that featured Ford's CEO Mark FIelds at this year's event.
Buyers with particular tastes won't have to worry, as the new EcoSport offers four trim levels, 10 exterior color options, and seven options for ambient lighting. It also will be offered in a 1.0-literecoboost engine that's two-wheel drive and a 2.0-liter engine wth a four-wheel drive.
The EcoSport won't roll into dealerships until early 2018, but interested drivers can stop by Sound Ford in Seattle, Washington to drive any crossover from our selection and learn more about what's to come.