It's no secret that Ford prioritizes safety, quality and sustainability - but the automaker also ensures that convenience isn't left in the dust. Through their latest partnership with Panasonic System Communications Company of North America, the Blue Oval's making it notably simpler to return loaner vehicles.
The collaboration between Ford and Panasonic utilizes a Smart Service Kiosk, enabling customers to drop off and obtain their vehicle key or receive keys for a loaner vehicle, select services from a user-friendly menu, and even complete transactions for services. The technology is the first in its industry.
“Smart Service Kiosk enables Ford customers to drop off, pick up, select and pay for their vehicle service on their time, whether it’s outside of dealership service hours or to avoid waiting in line if the service staff is busy,” Brad Brownell, the director of Ford Global Distribution Strategy, said in a Ford release.
The drop-off process shines in its efficiency. Customers need only type in standard user/vehicle information using the kiosk touchscreen (or by scanning their driver's license QR code), create a custom PIN and select from the provided list of services before leaving the key. Email confirmation includes a QR code that can be scanned for key retrieval, if necessary. When ready for pick-up, the customer scans the QR code, enters their PIN and pays any applicable service bills before receiving their key.
Learn more about Ford's new and upcoming technologies at Sound Ford in Seattle, Washington!
The advancement of voice recognition technology has made leaps and bounds in recent years, making its integration into Ford products that much more streamlined and effortless. The next five years are already predicted by experts to usher in the optimization of voice recognition, which will serve to refine one's driving experience in a multi-dimensional fashion.
Adding to the anticipated fun is Apple CarPlay™, which will make voice recognition and customization even more optimized across devices. Apple's technology will simplify the process to use a car's touch screen as an iPhone interface, allowing access to Siri Eyes-Free voice controls and Apple's suite of applications.
But preliminary research and reports suggest that within two years' time, voice control systems may be able to preempt a driver's needs - both vehicle and non-vehicle related - and pose questions such as "Would you like to place an order to-go at your favorite fast food restaurant?" Other recognition features are slated to be less invasive and more intuitive.
The future of connectivity and mobility offers plenty to ponder. Stay tuned to learn more, or simply stop by Sound Ford in Seattle, Washington today.
A lot can happen in a decade. But Ford's President and CEO, Mark Fields, has a single, defining prediction for the next ten years that is shaping the direction of the Blue Oval.
"The next decade will be defined by the automation of the automobile, and autonomous vehicles will have as significant an impact on society as Ford's moving assembly line did 100 years ago," Fields recently said. Whereas electric cars were a defining innovation of the beginning of the 21st century, Fields believes that autonomous vehicles are not far from becoming an integrated, normalized reality. View more in the video below!
Aligning with Fields' prediction, Ford announced on February 10 that it is investing $1 billion over the next five years in artificial intelligence company Argo AI. The investment will fund Argo AI's development of a virtual driver system to complement Ford's SAE level 4 autonomous vehicles, which are scheduled to hit the streets in 2021.
Learn more about what's in store for Ford and Argo AI at Sound Ford in Seattle, Washington!
It takes a village to build and sell a vehicle. Despite the growing number of innovations available to automotive producers, no form of technology can replace the heart and personality of a team - a reality that Ford's Customer Service Division, its dealers, and brand ambassador Dwayne Johnson highlight in their second advertising campaign together. The series of content brings the 35,000 members of Ford's service team to the forefront.
“We are thrilled to have Dwayne Johnson return as our Ambassador of Service,” Brett Wheatley, the executive director of Ford Customer Service Division, North America, said in a statement. “Not only is he a loyal Ford customer – owning multiple Ford vehicles – Dwayne embodies the qualities of the Ford Service brand. He strives to be the hardest worker in the room, being a leader, building and maintaining trust and most importantly, quality service. We couldn’t ask for a more fitting spokesperson.” Catch Johnson on-screen in the video below:
Ford's all-new campaign runs the media gamut, with placements across digital, radio and TV. Johnson's robust social media following of more than 140 million followers heavily contributes to the publicity of the campaign, which relies on direct messaging and strong imagery shot within Ford's campus in Dearborn. Along with trips to Ford's design studio, factory floor and service department, Johnson also experienced the effects of an extreme weather condition chamber for the shoot.
“I'm very excited about what we're building with the good people of Ford,” Johnson said in the same release. “Our goal with this partnership was not to try and sell the American public cars, but to build trust and a bridge to the hard working men and women who service them.”
Learn more about Ford's campaign at Sound Ford in Seattle, Washington!
Need a quick turnaround on your next Ford sedan, SUV, or even sports car? Ford Motor Credit Company's all-new partnership with AutoFi, a financial technology company, makes it possible to finance or buy a new Ford vehicle on the fly. Transactions can take place through any device and from any location, taking mobile shopping to a new level. For an optimized experience, Ford Credit's investment in AutoFi ensures that every purchase is processed efficiently.
Although the AutoFi platform is only available now at Ricart Ford in Groveport, Ohio, it will soon make its way to additional Ford and Lincoln dealerships nationwide. Ford's initiative is well-timed and builds upon learnings taken from an online Harris Poll, which was conducted on behalf of Ford. The poll, which surveyed over 1,000 U.S. adults, revealed that 83 percent of Americans want to spend a minimal amount of time at the dealership when car shopping. With Ford's new technology, buyers need only sign the necessary paperwork when they arrive to pick up their new Ford car. All of the other details - applying for credit, selecting financing terms, opting for vehicle protection products - are done ahead of time with the new financial platform.
Find out more about Ford's partnership with AutoFi at Sound Ford in Seattle, Washington.
Iconic, sharp, and internationally recognized are descriptors applicable to both the Ford Mustang and Dwayne ‘The Rock’ Johnson. Although man and machine are renowned in their own right, they also make an unstoppable, dynamic duo. So when Johnson turned up to introduce the all-new Mustang on January 17, the only person who was shocked to see the two together was Marlene Rodriguez – an Army combat veteran who Johnson surprised with her own Mustang. The surprise debut was captured and shared across Johnson’s social media channels.
“The new Mustang is our best ever, based on more than 50 years as one of the iconic sports cars in America and now, the world,” Joe Hinrichs, president of The Americas, said.
The new Mustang features a slew of upgrades, such as customizable design and technology changes, power-packing engines and MagneRide™ suspension technology. Ford’s first 12-inch, all-digital LCD screen takes center stage in the Mustang’s dashboard, offering a variety of touch-screen capabilities that go so far as engine note customization; a spectrum of Ford driver-assist technology also makes its first appearance in the best-selling sports coupe, with elements like Pre-Collision Assist with pedestrian detection, lane-departure warning, lane-keeping assist and distance alert.
Stay tuned for more details on the new Mustang’s performance, and get a taste of what to expect by test-driving our selection of Mustangs at Sound Ford in Seattle, Washington.
Gone are the days of filling one's gas tank amongst germ-ridden buttons and payment kiosks. Thanks to Ford's recently announced partnership with ExxonMobil, drivers can now pay for their gas quickly, simply and securely without leaving their vehicle. Integrating ExxonMobil’s Speedpass+™ app, customers will be able to make payments with voice commands.
The new collaboration takes a dually sided approach to the innovation, utilizing both Ford SYNC® 3 touch screens and voice commands to make payment authorizations. Simultaneously, users will accrue Plenti loyalty points that can be redeemed at Exxon and Mobil stations.
“ExxonMobil’s use of mobile technology that makes life more convenient for their customers can be easily integrated into Ford vehicles," Dave Hatton, Ford's global manager of mobile applications and emergency services, said. “With SYNC AppLink, the Speedpass+ experience becomes a more seamless part of our customers’ journey.”
See how the app allows a Ford driver to easily fill up their Ford Platinum SUV in the video below:
To further streamline the process, the app uses GPS to detect when it's at a participating Exxon or Mobil station. From there, the driver can use their screen to type in the pump number and process gas payments. On the lookout for a station? The app can also search for and navigate to over 9,000 participating stations.
Ford's partnership with ExxonMobil is only one of many that the Blue Oval has rolled out recently. Talk to our representatives at Sound Ford in Seattle, Washington to learn more.