Ford Motor Company's strategic strides to emerge as a leading mobility company are paying off. Recent research by Auto Trader revealed that in the United Kingdom, Ford is ranked as the most desirable brand for motorists who are interested in the future of self-sufficient cars. Although full integration of autonomous cars into dealerships and roads is still on the horizon, the findings are indicative of Ford's current and future success.
As reported on TheSun.com, a UK news company, the results were derived from aggregated desirability ratings across 15 car manufacturers and tech companies. The selection aptly covers the majority of brands that have vocalized intent to deliver cars that are completely autonomous. Although 40 percent of the surveyed drivers suggested a lack of interest in driverless car technology, Ford emerged as the leading brand amongst the remaining 60 percent. Ford revealed its driverless Fusion prototype domestically in 2016, so there's sure to be more on tap - watch it in the video below:
According to Auto Trader's Editor-in-Chief, Jon Quirk, the takeaways from the research are a sign of what's soon to come.
“UK motorists picked Ford due to positive past experiences with the brand, which naturally led them to think positively about its delivery of cars in the future, despite drastic changes to how they will be built and, more importantly, used by motorists in the future,” he said. Learn more at Sound Ford in Seattle, Washington!
Handing Ford Performance its fifth Daytona 500 win in the past nine years, Kurt Busch passed Kyle Larson to claim first prize in the acclaimed race's 59th event at Daytona International Speedway on February 26. The win also marks Ford Performance's fifteenth win overall.
“What a great win to start off a partnership. It is so great with Stewart-Haas and to have Kurt win it, our last Ford champion and in his first race back with Ford is fantastic,” said Raj Nair, Ford's executive vice president of global product development and chief technical officer, said in a Ford press release.
Seventeen years after his Daytona debut in 2000, the win was Busch's 15th with Ford.
"All the hard work that Ford and SHR put into this -- this Ford Fusion is in Daytona’s victory lane,” he said.
Learn more about Ford's presence on the track at Sound Ford in Seattle, Washington!
Smart. High-tech. Adaptive. Boasting all three features and many more, it's no wonder that the 2017 Ford Fusion recently snagged the 2017 MotorWeek Drivers’ Choice Award for Best Family Sedan. MotorWeek takes its annual assessment of cars, trucks and SUVs seriously with the consumer's point of view in mind, so the Fusion's recognition is significant.
The first of its kind to hit the States, the new Fusion offers adaptive cruise control, complemented with stop-and-go functionality and Pre-Collision Assist with Pedestrian Detection. Looking for more? No need to - the aforementioned technologies are only three among a suite of 20 that are available for the Fusion, ranging from the Fusion Sport models to the Hybrid and Energi models. The Sport, in particular, shines with its 2.7-liter V6 EcoBoost® engine and Intelligent All-Wheel Drive.
Test-drive the selection of Fusions on our lot at Sound Ford in Seattle, Washington today!
Even if your Ford Fusion is from the turn of the decade, have no fear. Current Ford customers will soon be able to integrate Ford SmartLink with vehicles that go back as far as 2010, giving millions of drivers the unique opportunity to engage with the innovative technology.
Until recently, only new modem-equipped vehicles were able to activate SmartLink - a technology that serves to improve driver safety, vehicle location efficiency and more. Only a simple device is required to use SmartLink; Ford or Lincoln drivers with older cars (2010-2016 models) need only plug it into the OBD II port that resides below one's steering wheel.
The integration process is easy, but the benefits are aplenty. With SmartLink, drivers have access to:
• Smartphone-based remote start, lock and unlock • 4G Wi-Fi hotspot that can accept up to eight devices • Alerts for vehicle health and security • Vehicle location assistance
According to Stephen Odell, the executive vice president of Global Marketing, Sales and Service at Ford, “Ford SmartLink will surprise and delight owners of recent model year vehicles by adding some of today’s most popular connectivity features.”
“From security to performance, we’ve conducted extensive testing and made a number of improvements to ensure Ford SmartLink enhances the customer experience for our owners,” Raj Nair, Ford's executive vice president of Global Product Development and chief technical officer, added.
Detroit's Cobo Hall was home to the recent 2017 North American International Auto Show, where Ford presented its pioneering augmented reality programs that featured the all-new Ford GT, the 2018 F-150 and the new EcoSport. But Ford's presence at the Hall during the Auto Show was only the beginning. For auto enthusiasts with a penchant for innovative technology, 2017 provides multiple opportunities to experience Ford vehicles on a previously unforeseen level of immersion.
Whether you were one of the lucky attendees at the North American International Auto Show or a vicarious participant, the potential for augmented reality is enticing enough to warrant more than a single grand appearance. Hence, Ford's plans to debut subsequent attractions at Cobo Hall this year, two of which are the automakers' new self-driving Fusion Hybrid and a fitness buff-friendly Transit. The former, an autonomous development vehicle, will show off its new computer hardware and upgraded LiDAR sensors; the latter will wow attendees with its customizability and its muscle - demonstrated both in vehicle durability and by its interior, which is outfitted with enough fitness equipment to fill a gym.
Keep your ears open for more news on Ford's augmented technology. Until Ford's next attraction graces Cobo Hall, visit Sound Ford in Seattle, Washington to learn more.
The North American International Auto Show and CES are just around the corner, which makes Ford's release of its next-generation Fusion Hybrid well-timed. The autonomous development vehicle utilizes the existing autonomous vehicle platform, taking it to the next level with all-new computer hardware that increases the processing power. Considering that the Blue Oval's current generation of the vehicle hit the pavement three years ago, the newest Fusion Hybrid's debut is long-anticipated. See more in the video below:
The vehicle's variety of upgraded and new features make it worth the wait. According to a statement released by Ford, "Electrical controls are closer to production-ready, and adjustments to the sensor technology, including placement, allow the car to better see what’s around it." In addition, the car draws on the power of two LiDAR sensors to gather data and provide a more targeted field of vision; the current generation required four sensors for the same effects. The two elements that make the vehicle classified as autonomous - its platform and the virtual driver system - also receive upgrades for the newest Fusion Hybrid.
Want to learn more about the technology behind the Fusion Hybrid? Read the blog post penned by Chris Brewer, the chief program engineer of Ford Autonomous Vehicle Development, and talk to our representatives at Sound Ford in Seattle, Washington.
Utilizing data from its extensive sensory network, the 2017 Ford Fusion's Return to Park technology is able to preempt when someone's trying to exit the vehicle. This innovative technology, which made its debut in the Fusion, gives drivers assurance that even in a moment's lapse, there's no need to worry about the vehicle accidentally rolling. Regardless of if the dial is set to park or another gear the Return to Park feature eliminates the stress that plagues even experienced drivers, setting a new standard for vehicle safety.
The all-new precautionary feature was brought about by engineers at the Blue Oval, who specifically wanted to acknowledge vehicle rollaway through smart software. The idea, which came to fruition via the Fusion, offers assistance to drivers and ultimately lowers the probability of accidents under certain conditions. Drivers in-the-know will catch on to its presence with a glimpse of the new rotary gear shift dial, which accompanies the new software.
As stated in a release by Ford, the Return to Park technology instantly shifts the car into park under three circumstances: the vehicle's turned off, the driver's door is opened with your safety belt unlatched and the vehicle stationary, and/or your safety belt is unlatched with the driver's door open and the vehicle in a stationary position.
Mark Zyskowski, Ford's global e-shift systems technical expert, stated in the same release that “When we decided to go with the new rotary shifter for the 2017 Ford Fusion, the team sat together in a room to see what additional customer benefit we could bring to the table. We thought about what we could add without getting in the way of normal day-to-day scenarios, and all agreed a feature to help confirm park is selected when exiting the vehicle seemed really worthwhile.” Learn more in the video below:
Rather than immediately halt - an arguably jarring experience - the Return to Park technology initiates with a shift into neutral, until it slows below five miles per hour. From there, it shifts into park automatically. However, it's also designed not to engage if it detects a belted driver opening the door with the car in motion - to release a piece of clothing stuck, for instance - or when the car's in Neutral Tow or Stay in Neutral mode. The new dial is equipped with three electronic modules that monitor transmission and shifter; all elements must be in alignment for the gear selection to work. This helps ensure safety and prevent accidents, something Ford has always prioritized.
Learn more about Ford's innovative new feature by speaking to our representatives at Sound Ford in Seattle, Washington today.
Just in time for the upcoming new year, Ford's 2017 Fusion SE Energi is now available for lease. With a sticker price of only $63 per month, it's a great way to start 2017 while keeping your wallet full.
If holiday shopping has you reaching for another cup of java, cruising around in the 2017 Energi is bound to give you the boost you need to power through the rest of the year and beyond. Although the Blue Oval kept many of the Energi's existing features the same for this new model, the upgrades warrant attention as well.
Drivers who have navigated the streets with prior versions of the Energi will appreciate its front-wheel-drive powertrain, which Ford kept for the 2017 model. The powertrain boasts a 118-hp electric motor that works in tandem with a 141-hp 2.0-liter Atkinson-cycle four-cylinder, which pumps out 188 horsepower. Thanks to the Energi's EV mode, drivers also have the refreshing option to restrict the gas engine's participation only to extreme power demands, such as driving up a steep hill.
Also the same for the new model is the 7.6-kWh lithium-ion battery pack, which provides juice necessary for electric propulsion. It obtains its charge on-the-move with a two-pronged help approach: from a second motor/generator that is driven by the engine, and from regenerative braking. Once stationary in park mode, drivers can plug it into a charger, which draws power from electrical grids. Overall, the 2017 Energi has 95 MPGecity, MPGe highway, and 88 MPGe combined EPA ratings when using gasoline and electric power together; drivers who 'plug in' frequently and only drive short distances can clock in even more impressive numbers. Ultimately, compared to the standard Fusion hybrid, the Energi stands out with its larger battery pack and affiliated capabilities, which may seal the deal for some buyers.
It wouldn't be a notably new model without some big changes, though, and Ford delivers in that department. Namely, LED headlights and taillights make their debut with the new Energi, as well as a new front and rear fascia, chrome accents, and updated 17-inch wheels. For more eco-minded drivers, there's also a Platinum model available that adapts the model for an even more environmentally friendly driving experience. Open the doors, and you'll notice interior upgrades such as a new center console with a gear selector that's built rotary-style, as well as the improved Sync 3 infotainment system. Willing to splurge a little for a grand level of plush comfort? Go with the Platinum upgrade, and you'll be able to enjoy leather - both in a quilted form on the seats, and in a padded form on the steering wheel and dashtop.
Don't wait to take advantage of this limited time opportunity - stop by Sound Ford in Seattle, Washington and lease your all-new Energi today.