The month of April was especially friendly to the Ford China team. Reports show that approximately 94,000 vehicles were sold, only a stone's throw shy of a six-digit victory; the profits come out to an 11-percent increase year-over-year as well.
Branches of the Blue Oval, Changan Ford Automobile (CAF) and Jiangling Motor Corporation, separately yielded notable gains during the time frame, contributing to the large numbers overall:
Changan Ford Automobile: 62,000 vehicles sold / 6-percent increase
Jiangling Motor Corporation: 25,000+ vehicles sold / 15-percent increase
The brand's sales of sedans also played a role in overall profits, with a tip of the hat to the Escort, all-new Focus and Mondeo, and Taurus. However, SUVs continued to reign supreme amongst buyers, who favored the EcoSport, Kuga, Edge, Everest and Explorer. The Edge, in particular, stood out with a 19-percent boost - watch it in action below:
“...Sales bounced back strongly in April in China with gains across our lineup. The overall market remains strong and we expect to gain momentum as the year continues as we launch new products and new models to our existing lineup,” saidPeter Fleet, Ford’s Vice President of Marketing and Service for Asia Pacific.
Learn more at Sound Ford in Seattle, Washington today!
Big things are on the horizon for the compact EcoSport SUV, a vehicle that Ford crafted to 'go small while living big.' The SUV is one that will benefit from the Blue Oval's all-new streaming technology.
In the EcoSport, where interior space is limited, the new streaming upgrade will upheave the way that passengers listen to music on the road. Given that Millennials overwhelmingly prefer subscription and streaming services than the alternative - CDs, in particular - the new EcoSport will feature an option for streaming technology, removing the original CD player in the vehicle altogether. The streaming update will provide users with a variety of choices on demand, while increasing the capacity to hold personal items and devices and allowing the touch screen to stay more upright.
Although CDs are not completely obsolete yet, Ford's removal of the CD player is supported by data that advocates for digital music. The 2016 Nielsen Mid-Year U.S. Music Report, for example, shares that overall consumption of downloaded and streamed music is up 15 percent, whereas physical album sales have decreased by 10 percent.
In addition to the streaming technology for a more enhanced music experience, the EcoSport will also include an available Wi-Fi hotspot and SYNC Connect® with FordPass®. Learn more about what's on tap for the EcoSport at Sound Ford in Seattle, Washington!
The all-new Ford EcoSport is generating its fair share of buzz amongst car enthusiasts, and for good reason. Inspired by the design of honeycomb, the Blue Oval crafted the EcoSport's four-way parcel shelf with a recycled paper honeycomb material. The result is a remarkably strong shelf, which elevates the EcoSport's cargo area.
The long-awaited EcoSport made its debut at the Los Angeles Auto Show in late 2016. In addition to the honeycomb shelf, it also boasts reworked front styling that aligns with the Blue Oval's family of larger SUVs, such as a large grille, wider chrome bars and larger fog lamps. Drivers can also select from front-wheel and four-wheel drive options.
Stay tuned to learn more about the EcoSport's defining features, and visit us at Sound Ford in Seattle, Washington to test-drive the EcoSports on the lot today.
In our first piece about the all-new 2017 Ford EcoSport, we touched upon the vehicle's innovative shelf that incorporates a recycled honeycomb material and design. Now, let's dig a little deeper and see why Ford's designers have deemed the shelving worthy of mention.
Although the EcoSport isn't as large as other Ford family members, such as the renowned Escape, it manages to pack plenty of power and functionality. Amongst other details, honeycomb, in particular, finds its strength in resin reinforcement that yields a remarkable strength-to-weight ratio, exemplifying the EcoSport's ability to go beyond its frame. Learn more about this impressive material in the video below:
Honeycomb's resistance to weight has been revered for years; it's been used for skis, aerospace frames and more. The EcoSport's pioneering features, like the honeycomb-inspired shelving, are sure to turn heads on the lot. Learn more at Sound Ford in Seattle, Washington!
Augmented reality is the way of the future, and so is Ford. The blend of both, many would argue, is simply a match waiting to happen. And that's exactly what happened at the 2017 North American International Auto Show, where Ford debuted an augmented reality presentation that immersed participants into the technology and raised the bar for vehicle-to-consumer interaction.
The presentation, which was displayed multiple times during the Auto Show, provided consumers with a live look within a variety of scenarios. In one, participants witnessed aero testing for Ford's all-new GT as it sped through a wind tunnel; in another, they took part in a demonstration of the 2018 F-150's new 10-speed automatic transmission. Yet another gave participants a glimpse into the new EcoSport in action. Watch the video below to get a closer look at Ford's new, groundbreaking experience:
“Think of augmented reality as the blending of virtual reality with real life,” Garett Carr, Ford global auto shows manager, said of the innovation. “It’s like having x-ray vision, with the power to take people deeper into our product and technology stories – it feels a little like magic.”
Whether or not you had the opportunity to attend the North American International Auto Show, find out more about Ford's plans for augmented reality technology at Sound Ford in Seattle, Washington.
Ford Motor Company released big news about one of their smaller SUVs to the public recently, sharing that a new EcoSport crossover will make its U.S. debut in the near future. This will mark the first time in the vehicle's history that it hits American streets, reflecting the upward trajectory of U.S. consumer buying habits that skews toward crossovers and SUVs.
The decision is a long time coming. Although the EcoSport was created 13 years ago, it's made its mark outside of the American markets. However, as fuel economy standards continued to get stricter and the interest in small crossovers increased over recent years, the idea of bringing the EcoSport to the U.S. became less of a 'what if' and more of a 'when?' To the delight of SUV enthusiasts, the Blue Oval also announced that four all-new SUVs will also roll out on a global scale over the next four years, paralleling the U.S. launch of the EcoSport. As of press time, the new EcoSport's manufacturing location is not yet determined. Check out some of Ford's current SUV models in the video below:
Ford's announcement also tapped into the younger buyer demographic by utilizing its Twitter account to break the news and recruiting popular hip-hop producer DJ Khaled to act as an ambassador for the new EcoSport. As stated on Freep.com, "Khaled will headline a three-day event called “Go Small. Live Big" that will include special appearances by a number of other music artists. Ford's event is the night before media events officially begin at the Los Angeles Auto Show on Tuesday."
Once the EcoSport makes its grand entrance, it'll be displayed at the Los Angeles Auto Show, which is slated to feature more than 50 new cars and trucks over the three-day show. Ford SUV drivers interested in taking a test drive may have to wait for the new EcoSport, but can take a spin in any of the SUVs currently in stock at Sound Ford in Seattle, Washington at any time.