School's in session, and there's one class you won't want to miss. Ford and Ford Performance recently announced that complimentary, all-new Ford Raptor Assault instruction will be provided to initial buyers of the 2017 F-150 Raptor. The Utah-based program is a unique chance for Raptor drivers to learn about the truck's defining features in greater detail, providing training from Ford Performance Racing School instructors that goes beyond books and off roads.
Ford's new initiative joins the GT350 Track Attack, ST Octane Academy and RS Adrenaline Academy enthusiast programs already provided by the school. It also builds upon off-road courses previously used for older-generation Raptor owners. The program in question will fully immerse drivers in the Raptor's performance- and handling-related attributes, as well as dig into its impressive ability to traverse over virtually any type of terrain. Participants can expect plenty of Baja runs, side-hilling, rock crawling and more, which all serve to highlight the Raptor's range of driving modes.
“The all-new F-150 Raptor was designed to be the ultimate, no-compromise off-road pickup with its cutting edge internal bypass suspension, six-mode Terrain Management System™ and 450 horsepower EcoBoost engine with massive amounts of torque,” Henry Ford III, Ford Performance's marketing manager, said. “The off-road terrain near Ford Performance Racing School offers a diversity of challenges and is perfectly suited to showcase the high-performance capabilities of Raptor. The Ford Performance owner programs that have come before are a strong indication that this experience will be outstanding – a big hit with Raptor owners."
Raptor enthusiasts can learn more about the new program at Sound Ford in Seattle, Washington.
One-of-a-kind and up for grabs, a special 2017 Ford F-150 Raptor was recently auctioned off for charity at the 46th annual Barrett-Jackson Scottsdale event. The event, which took place in Scottsdale, Arizona, donated all proceeds to JDRF, a type 1 diabetes research organization that is at the forefront of its industry. For those unable to attend in person, the auction was live-streamed.
The winning buyer was rewarded with ownership of the last 2017 F-150 Raptor produced, with the added ability to choose a unique Raptor color.
“The new 2017 Ford F-150 Raptor is by far the most off-road-capable vehicle on the market today, boasting some of the best performance technology to come from Ford,” Jim Owens, the marketing manager of Ford Performance, said. “Raptor serves as a testament to our passion for creating vehicles that are designed to tackle the toughest obstacles on earth.” Adding to the fun was Ford President and CEO Mark Fields' announcement of the new Raptor Assault at the event.
The Raptor's made headlines since it first rolled off the assembly lines. It sports a high-output 3.5-liter EcoBoost® engine exclusive to the model, which yields 510 lb-ft of torque and 450 horsepower. The truck also shines in its ability to conquer a range of terrain, which is made possible by its six-mode Terrain Management System™. A military-grade, aluminum-alloy body also contributes to reducing the Raptor's weight - by 500 pounds, specifically. Despite its lighter elements, Ford designers amped up the Raptor's suspension to ensure that it can plow through any hindrance on and off the road.
Interested in the Raptor or any other trucks from the F-Series lineup? Take a test-drive at Sound Ford in Seattle, Washington today.
Detroit's Cobo Hall was home to the recent 2017 North American International Auto Show, where Ford presented its pioneering augmented reality programs that featured the all-new Ford GT, the 2018 F-150 and the new EcoSport. But Ford's presence at the Hall during the Auto Show was only the beginning. For auto enthusiasts with a penchant for innovative technology, 2017 provides multiple opportunities to experience Ford vehicles on a previously unforeseen level of immersion.
Whether you were one of the lucky attendees at the North American International Auto Show or a vicarious participant, the potential for augmented reality is enticing enough to warrant more than a single grand appearance. Hence, Ford's plans to debut subsequent attractions at Cobo Hall this year, two of which are the automakers' new self-driving Fusion Hybrid and a fitness buff-friendly Transit. The former, an autonomous development vehicle, will show off its new computer hardware and upgraded LiDAR sensors; the latter will wow attendees with its customizability and its muscle - demonstrated both in vehicle durability and by its interior, which is outfitted with enough fitness equipment to fill a gym.
Keep your ears open for more news on Ford's augmented technology. Until Ford's next attraction graces Cobo Hall, visit Sound Ford in Seattle, Washington to learn more.
Just in time for Superbowl LI, Ford is encouraging drivers to Go Further while pigskin-carrying football players go long. The Blue Oval's all-new 90-second ad, which will be revealed shortly before the game on February 5, puts a spotlight on Ford's near- and long-term mobility solutions; the concept speaks to its vision to pioneer sustainable, international mobility solutions.
Tuning in for the big game? Don't get caught up at the snack counter before kickoff, since Ford's ad will make its debut at that time. Although the details are being kept hush-hush, expect the spot to call out common moments where people become "stuck" in life's daily hindrances. And then, of course, wait for the anticipated solution - or in Ford's case, solutions - that are slated to include ride-sharing and self-driving cars. Learn more by watching Ford's feature on electric vehicles below:
Even if you miss the ad on Superbowl Sunday, there's no need to feel deflated. The ad will also be available in digital extensions at fordgofurther.com, along with in-depth stories of Ford employees, partners, dealers and more who epitomize the brand's motto - whether they're working on Ford's innovative technologies, or navigating other aspects of their lives.
Catch all the fun this Sunday and learn more at Sound Ford in Seattle, Washington!
Iconic, sharp, and internationally recognized are descriptors applicable to both the Ford Mustang and Dwayne ‘The Rock’ Johnson. Although man and machine are renowned in their own right, they also make an unstoppable, dynamic duo. So when Johnson turned up to introduce the all-new Mustang on January 17, the only person who was shocked to see the two together was Marlene Rodriguez – an Army combat veteran who Johnson surprised with her own Mustang. The surprise debut was captured and shared across Johnson’s social media channels.
“The new Mustang is our best ever, based on more than 50 years as one of the iconic sports cars in America and now, the world,” Joe Hinrichs, president of The Americas, said.
The new Mustang features a slew of upgrades, such as customizable design and technology changes, power-packing engines and MagneRide™ suspension technology. Ford’s first 12-inch, all-digital LCD screen takes center stage in the Mustang’s dashboard, offering a variety of touch-screen capabilities that go so far as engine note customization; a spectrum of Ford driver-assist technology also makes its first appearance in the best-selling sports coupe, with elements like Pre-Collision Assist with pedestrian detection, lane-departure warning, lane-keeping assist and distance alert.
Stay tuned for more details on the new Mustang’s performance, and get a taste of what to expect by test-driving our selection of Mustangs at Sound Ford in Seattle, Washington.
Constantly forgetting where you parked your Ford Energi? Today's common grievance, which affects every driver at some time, is now a worry of yesterday thanks to Ford Motor Company's newest partnership with Samsung. Drivers who own a Samsung Gear S2 or new S3 smartwatch will soon have the convenient capability to integrate their devices to a Ford SYNC®-equipped vehicle; the technology enables its owner to set parking reminders, alerts and more.
For drivers who often rush away from their parked vehicles without noting their specific spots, the advent of this feature takes away the responsibility of memorizing one's location. Rather than having to take your smartphone out and note your location, the app prompts you to simply log your vehicle's location on your watch once you've parked and turned off your vehicle. The details can be as specific as the level, column and other notable points, depending on where you've parked (such as the fifth floor of a parking garage). Later, drivers can easily retrieve the navigation information from their watch and find their cars with ease.
Dave Hatton, Ford's global manager of mobile applications and emergency services, shared that the harmonization of vehicle and wearable technology is the way of the future. “The power of Ford SYNC is its flexibility to connect to new devices and services,” he said. “As wearable technology advances, connecting your vehicle to these devices holds immense potential to help make your life more convenient and more personalized.”
Ford enthusiasts in anticipation of this new technology need only wait until spring, when Gear Auto Link is expected to roll out for integration with a variety of Ford vehicles. In the meantime, visit Sound Ford in Seattle, Washington to learn more about Ford's other exciting innovations.
Augmented reality is the way of the future, and so is Ford. The blend of both, many would argue, is simply a match waiting to happen. And that's exactly what happened at the 2017 North American International Auto Show, where Ford debuted an augmented reality presentation that immersed participants into the technology and raised the bar for vehicle-to-consumer interaction.
The presentation, which was displayed multiple times during the Auto Show, provided consumers with a live look within a variety of scenarios. In one, participants witnessed aero testing for Ford's all-new GT as it sped through a wind tunnel; in another, they took part in a demonstration of the 2018 F-150's new 10-speed automatic transmission. Yet another gave participants a glimpse into the new EcoSport in action. Watch the video below to get a closer look at Ford's new, groundbreaking experience:
“Think of augmented reality as the blending of virtual reality with real life,” Garett Carr, Ford global auto shows manager, said of the innovation. “It’s like having x-ray vision, with the power to take people deeper into our product and technology stories – it feels a little like magic.”
Whether or not you had the opportunity to attend the North American International Auto Show, find out more about Ford's plans for augmented reality technology at Sound Ford in Seattle, Washington.
Capping off a record year with a 23 percent sales surge in China in December 2016, Ford Motor Company welcomed 2017 with open arms and an optimistic outlook on its new vehicle market.
Independent of the rest of the year, the December sales of Ford and its joint ventures came out to nearly 150,000 vehicle sales in China, which was a 21 percent increase compared to 2015. Such a strong performance was primarily attributable to an increased popularity of Ford's extended lineup, which included the Ford Edge, Explorer and other SUVs, as well as the Ford Taurus. In particular, demand for the Edge and Explorer increased by 123 percent and 36 percent, respectively; the Ford Taurus also exceeded its previously held sales records for the month of December and broke 32,000 sales. Watch the Edge in action in the video below:
The last month of 2016 wasn't a fluke; for the duration of 2016, Ford sales added up to more than 1.27 million vehicles, breaking its own record with a 14 percent increase year-over-year. Performance vehicles in the Ford family also got their time in the spotlight - annual sales of the Ford Mustang rose by 45 percent, while the Focus RS and Focus ST sales climbed 12 percent in 2016.
Find out more about Ford's successes in 2016 and what's to come in 2017 - stop by Sound Ford in Seattle, Washington.
If its reigning status as America's best-selling truck for 40 years running - and as the nation's best-selling vehicle for 35 - isn't enough to convince those who doubt the Ford F-150's capability and power, the influx of accolades that have made recent headlines on auto websites should be. Adding to the F-150's award list as of late is Edmunds, which recently dubbed the F-150 the Most Wanted Full-Size Truck.
The Edmunds Most Wanted award gives recognition where it's due to vehicles that are the hottest in their segment, an accolade determined by factors such as sales, editorial expertise, time spent on dealer lots, awareness and more.
“In the highly competitive full-size truck category, the Ford F-150 stood out, besting the competition with leading sales and shopper consideration,” Jessica Caldwell, Edmunds executive director of industry analysis, said in a Ford statement. “An Edmunds Most Wanted award gives shoppers confidence and assurance that the F-150 is a smart choice.”
Given its high standing amongst other trucks, it's obvious that Ford values continuous innovation when it comes to the F-Series family. Find out more and test-drive our selection of trucks at Sound Ford in Seattle, Washington today.
The future of the Ford GT is certainly a lot clearer, in more ways than one, thanks to its dashboard's all-digital, high-resolution instrument display that was recently introduced. The innovative design ensures that vital information is quickly and effectively provided to GT drivers using sharp, high-contrast graphics, transmitted accordingly based on a quintet of special driving modes.
The GT's new digital instrument display measures at 10 inches wide, but its upgrades go beyond dimensions. Compared to the original Ford GT, which was equipped with a fixed set of analog buttons, knobs and gauges in its dashboard, the all-new display is leaps and bounds ahead of its predecessor. Its design is impressive, but its options for customization make it a cut above the standard. Drivers' ability to refine information, depending on their drive modes, help guarantee that the most pertinent data is readily available at all times and in the moment. Watch more in the video below:
“Driver focus and attention are key with such high performance,” Jamal Hameedi, the chief engineer of Ford Performance, said of the new technology. “We’ve designed the GT with a sleek digital instrument display that changes depending on driving mode in ways that are important and usable to the driver.”
To the anticipated delight of Ford drivers, the bells and whistles that come with this new display won't be restricted to the GT. Ford already plans to integrate the technology into other future Ford vehicles, so expect to see the full digital instrument display technology in other vehicles not too long from now. Learn more at Sound Ford in Seattle, Washington today.