While Ford Motor Company certainly gets kudos for success in the truck and utility vehicle sectors of the industry, there are areas of its core business that – by Ford’s high standards – are underperforming. So the company is working diligently to change that notion.
One of the company's main focal points is its Ford luxury brand. This means taking the Lincoln series up in caliber to differentiate it as a world-class luxury vehicle, both in product and in client experience.
The last four years of work have already sent the Lincoln series on an upward trajectory, with global sales increasing by 77 percent since 2012. Ford released four new Lincoln series vehicles during that time, showing vast improvement in quality and customer service in the U.S. In fact, Lincoln now outranks the Lexus as the top rated brand on the American Customer Satisfaction Index.
Ford is looking to increase profits in the small vehicle sector too. Ambitions include improving brand resonance, designs tailored to the target market, reducing the manufacturing complexity of the vehicles and decreasing costs.
Improvements have already shown extremely favorable even over the past year with the Ford Focus model. There is a 99.9 percent complexity reduction projected over the next few years– from 200,000 in 2015 to 300 for 2017 models all the way down to an anticipated 30 for the next-generation Ford Focus. Savings is expected to be approximately $300 per car.
And, of course, savings on the manufacturing side means savings for the consumer as well!