Increasingly competitive pricing and a greater availability of parts are notable takeaways from Motorcraft's more recent upgrade, which came about after an extensive review that focused on improving the parts purchase and repair experience for customers, dealers, distributors and repair shops.
Marc Liskey, the manager of Repair Product Planning Maintenance & Light Repair in North America, said in a Ford statement that the new updates will ultimately improve customer satisfaction.
“We are listening to our customers and taking significant steps to give them what they want,” he said. “Offering competitive pricing and consolidating parts will make it easier to stock and sell Motorcraft parts, helping dealers, distributors and installers to do their job more effectively.”
Although Ford and Motorcraft parts often have distinct advantages over other brands, independent shops don't always opt for those products. Consequently, customers often have to bring vehicles in for repairs, which contributes to lower customer satisfaction overall. Acknowledging this common occurrence, Ford and Motorcraft are working together to expand the usage of Motorcraft parts and, ultimately, propel installer and customer satisfaction. One method to increase the purchase of Motorcraft parts involves broadening parts coverage for vehicles with older model years, which ensures that customers with varying vehicle ages and budgets - such as a used 2004 Ford Ranger, or a 2006 Ford F-150 - have quality parts.
“Motorcraft has a very strong reputation in the industry as a provider of OE quality parts for Ford and Lincoln vehicles that always fit right, are easy to install, and are backed by a strong limited warranty,” Brett Wheatley, the executive director of Ford's Customer Service Division, said in a release. “We’re building on these advantages by expanding our coverage to older models with attractive parts pricing and simplified product lines to make it easier for our dealers and installers to stock the Motorcraft parts our customers are looking for.”
Learn more about how Motorcraft parts can improve your Ford vehicle by talking to our representatives at Sound Ford in Seattle, Washington today.
The fact that the honeybee population – which is vital to the planet’s ecosystem – has been on steep decline in the United States for the last three decades, is not at all lost on Ford, who works hard to stay involved in environmental restoration projects.
So, it really comes as no surprise that the Ford Rouge Complex in Detroit is home to over 80,000 honeybees as part of the company’s wildlife habitat strategy – the Heritage 2000 program – which began in the early 2000s. Fifteen years ago, efforts were made to green-up the Rouge facility, which employed an architect and sustainability designer to give the complex a total makeover. Among the renovations made was the planting of crabapple trees, which, incidentally, are great for honeybee pollination.
According to Ford Media Center, Mary Mason, a Ford safety investigation engineer, brought some of her own bees to join the colony and has cared for all of the honeybees voluntarily for the past three years. “I think it’s wonderful Ford is so environmentally connected, and that officials are interested in how the company affects its community,” she says. “I just love that they’re letting me keep the bees here. It’s important they’re protected.”
We are Sound Ford are also proud to be a part of a company that puts its community first, and adhere to the same priorities right here in the Seattle area.
Ford currently has the number one best-selling full-sized pickup (F-series), number one best-selling large van and bus (Transit) and the number three best-selling compact pickup (Ranger).
But, while those numbers are amazing now, the reality is that Ford Motor Company must also look toward the future. That’s why Ford is continuing to build a foundation on its global leadership in many sectors, such as vans, trucks, performance vehicles and commercial vehicles.
Ford Explorer and Expedition are not to be overlooked as the world’s best-selling large utility vehicles. That’s why Ford is also working to expand its continued global strength in the utility vehicle sector. In the next four years, Ford will release four all-new nameplate models in its utility vehicle lineup – stay tuned for more details there!
And, by 2020, Ford is promising 12 new performance vehicles, building on the success of the Ford Focus RS, Ford Focus ST, the F-150 Raptor, the Ford GT and the Shelby Mustang GT350.
Ford intends to focus its attention on growing other sectors of the business in the coming years, including the Ford Customer Service Division and expanding the Ford Credit sector, as well as the parts and service side of the company.
As the company continues to maintain profit and sustainability, Ford also recognizes that the world we live in is constantly changing, and only through innovation – something that Ford Motor Company excels at – will Ford secure its relevance in the years to come.
Ford’s presence in the community of Detroit and Southeast Michigan is growing. As part of the manufacturer’s intention to invest $20 million in that area over the course of the next year, Ford contributed $400,000 toward the construction of 25 tiny homes through Cass Community Social Services.
The purpose of the tiny homes is to provide affordable housing options for low-income and moderate-income Detroit residents. It’s much more than housing though, according to Rev. Faith Fowler, executive director of Cass Community Social Services, who deems the project part of a “novel anti-poverty program.”
Ford’s contribution makes the company the lead supporter in the $1.5 million project. The 25 tiny homes will range from 250-400 square feet and will provide permanent housing to community members most in need, including former homeless and members of the social services staff.
“Cass Community’s tiny homes project present an opportunity to make a big different in an undeserved Detroit neighborhood,” says Jim Vella, president of Ford Motor Company Fund and Community Services, according to the Ford Motor Company Media Center. “Ford has a proud legacy of giving back to Detroit and Southeast Michigan, and this type of transformational project aligns with our mission of making people’s lives better through innovation.”
Future innovators in aerodynamics often test their technological skills in motorsports racing. And, since 2004, Ford Motor Company has sponsored and mentored teams in Formula SAE, Solar Car, SAE Super mileage and other racing series, helping racers to make their creations as aerodynamic as possible.
Utilizing the Ford automotive wind tunnel facility in Allen Park Michigan, Ford engineers help guide the teams through time and expertise. The optimization of downforce through simulations in the wind tunnel helps the racing teams to improve on traction and cornering abilities, so they can decrease lap times on the race track.
But the investment of time and expertise goes beyond this one racing moment. Many of the college students come to discover a passion for vehicle innovation through Ford’s team sponsorship experience. Tristan MacKethan, a junior at the University of Michigan Ann Arbor campus, was the co-aerodynamic lead for Formula SAE’s MRacing in this year’s competition. As a result of his experience, he spent the summer interning in the autonomous vehicle platform group at Ford Motor Company.
Former racing participant and captain of his Formula SAE team at U-M Ann Arbor, Joe Hendrickson, was hired by Ford as a systems engineer following his graduation in 2015. “With this program, you’re using your degree before you even get out of school,” Hendrickson says, according to the Ford Motor Company Media Center. “You’re used to changing things around, collaborating, trying new things. That’s helped me immensely in my position at Ford.”
September is National Disaster Preparedness Month, and Ford Motor Company seeks to show the national that we can do better in regard to emergency response.
The Ford Disaster Relief Mobility Challenge will issue three grants topping out at $70,000 each to nonprofit companies in the United States that purchase a Ford Transit van and modify it for disaster relief.
Entrants are to show and explain how the Ford Transit van can aid response needs. The model line offers many amenities that show versatility, such as variable body lengths, engine options, and multiple available roof heights.
“We’re asking for help from the experts on the ground on how to best utilize Ford vehicles following an earthquake, hurricane or other devastating natural event,” says Jim Vella, president of Ford Motor Company Fund, according to the Ford Motor Company Media Center. “Ford’s strength as a mobility company, combined with the know-how of dedicated disaster responders, can take our efforts to a higher level and help more people.”
Applications are due October 31, 2016 and applicants must prove certification as a U.S. 501(c)3 nonprofit organization and show not only the versatility of the Ford Transit vehicle, but quantify the proposed use of the vehicle for disaster relief and justify the community need. Ford Motor Company will select and notify the successful winners in November 2016.
Want to find the best local food-truck or most visited hotspot via social media? Ford Motor Company may have an in-vehicle app for that!
Maybe it would be helpful to receive a notification when an emergency vehicle is approaching, long before you see lights or hear sirens. Ford’s working on that too.
Collaborating with three 2016 Techstars Mobility startups, Ford continues to strive for next-generation mobility solutions. The Techstars Mobility initiative is now in its second year. Sponsored by Ford Motor Company, the purpose of the program is to discover next-generation mobility solutions that will further Ford’s mission, while also giving startup companies the foundation they need for success. Each startup receives $120,000 in funding and rigorous mentorship and support from business leaders in the ways of business development and customer acquisition.
Out of New York, Cargo is designed for ride-share drivers to cater to passengers through an in-vehicle general store. HAAS Alert, out of Chicago, warns drivers of approaching emergency vehicles through its connected notification platform. Cincinnati company, Spatial, takes social media posts about an area and creates a collaborative and interactive map service – it would be a great tool when traveling, especially in unknown cities.
“The possibilities are endless when you combine the experience and influence of a storied company like Ford with the energy and innovation of these inspiring startups,” says Bill Coughlin, president and CEO of Ford Global Technologies, according to the Ford Motor Company Media Center.
In a recent Ipsos 2016 Automotive Audio Branding study, approximately one-third of consumers intending to purchase a new car confess that the audio brand will have a significant impact on the vehicle they choose to buy.
Starting next year, consumers who purchase a new Ford vehicle are going to have an audio experience like no other available. Collaborating with Harman International – an industry leader in audio innovations and car technology – Ford is seeking to deliver a customized and more appealing listening experience called B&O PLAY.
Recognizing that consumers buy different Ford models based upon their lifestyle and personality, each model will have a signature sound tailored specifically to cater to its demographic. Speaker placement and calibration will be paramount to maintaining optimal sound, regardless of the driving condition or where a passenger is sitting.
“Customers tell us they value consistent, high-quality audio experiences, and our collaboration with Harman is helping provide that,” says Raj Nair, Ford’s chief technical officer and executive vice president of product development, according to the Ford Motor Company Media Center. “This is just one of the ways we are creating richer, more engaging in-vehicle experiences for customers.”